Two months ago I changed the font on every product I ship. Edible Factor, Plate, this site, all moved to the same new typeface.
A month later, YouTube Music updated to the same typeface.
A month after that, Anthropic's Claude courses on Skilljar rolled out, also in the same typeface.
Coincidence? Probably.
But I notice the pattern. A small operator picking a typeface for a niche suite of products, and then two of the largest software shops in the world (independently, presumably) landing on the same answer within sixty days.
Either this typeface is having a moment and we all read the same Figma trend report. Or there is some quieter signal in the air that the next mainstream sans should feel less institutional, more present-tense, and slightly weirder.
I am not claiming credit. I am noting the rhythm.
The decisions that look like trend-chasing six months later sometimes started as a single person looking at the wrong font on a Sunday afternoon and deciding to fix it.
You can guess which one. Or open the inspector.
Stay tuned.